A new minnow pattern has been released by Bassday which is like no other lure on the market. Available in 47mm and 55mm, the Beat eat is a sinking minnow lure which features a reverse bib. The sinking density offers excellent casting distance and the unique reverse bib means that the Beat Eat swims from the bottom up. The reverse slant and taper results in a tight baitfish like action which can operate throughout the entire water column. A stop, start retrieve and the Beat Eat will swim upwards and then drop back to the bottom with an irresistible shimmy, or a steady retrieve will see it swim along just below the surface with a tight wobble.