Simply cutting the neck of a fish may seem to do the job, but by using The Ikipik  to euthanize your catch you will be instantly killing all nerve endings thus stopping the release of lactic acid which breaks down the flesh leaving it sour, soggy and less tasteful.

Another important reason to use the Ikipik is treating your catch humanely. When placed in a bucket or catch tank even with the neck cut the fish die a very slow agonising death. As fishos, we all try to do the right thing, so treating our catch with respect should be a priority for us. The iki jime method is endorsed by Australia’s National Code of Practice for Recreational and Sport Fishing.