Your Cart is Empty
THE BIGGEST COLLECTION OF LURES IN AUS
BE QUICK TO GRAB A BARGAIN
CLEARANCE SALE
ON NOW - PRICES AS MARKED
KEEP TOASTY OUT ON THE WATER
winter is coming
No further discounts apply to sale items.
Sign up as a Fishing Addiction Member now for 15% off + be in the running to win a fishing trip of a lifetime with Bergie!
The right reel equals a successful session. Find the best spin, overhead and baitcast reels here.
Whether you're fishing from the beach, estuary or offshore, find the perfect rod here
A huge selection of soft plastics, hard bodies, metals, jigs and more
Shop mono, braid, leader and trace.
Snapper would have to be one of Australia’s most prized fish. With great eating qualities and real fighters its no wonder we love them so much...
Flatties love bait and all sorts of lures and they are a fantastic table fish...
The Cod Caper has gone gang busters over the past 5 years with big swim-baits the go to lures...
There are literally dozens of different techniques and strategies to target Bream...
